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LFW’21 Phygital Fashion ShowPhygital Production , London
Amid the electric buzz of the fast-paced city that is London, it rarely offers moments of pure serenity. Building on nature's dense network of interconnected lives, SUM OTHER agency introduced P.I.N.E.S. - Possibilities In New Eco-Systems, a collective fashion presentation of the newest emerging creative designers. Following a successful morning hosting P.I.N.E.S, SUM OTHER, once again opened its doors to a new uniquely crafted Hybrid event format celebrating the spirit of performance art and diversity in creativity. The Hybrid runway show hosted 170 seated guests during its runway section. Along the front row seats were spotted personalities such as Nylon Japan, Lupe Castro, Chris Lavish, Stephanie Yeboah, Vogue Italia and Business of Fashion which SUM OTHER was delighted to host.